The Glow Up Story of Neon Cowboys

Laila’s moseying on over to Neon Cowboys, a wearable tech brand that’s lighting up country music with its glow-in-the-dark, neon cowboy hats and masks. Back in 2014, founder Asia Hall used her fashion background to develop a few prototypes that quickly captured people’s attention at Stagecoach Music Festival. Nearly seven years later, her designs have really evolved and are being rocked by music artists like Kacey Musgraves, Missy Elliot, and many more.