Dolce & Gabbana announced Monday that it would drop the use of animal fur in all its collections starting this year, and transition to eco-friendly faux fur.
The Milan fashion house joins other luxury brands, including Armani, Gucci, Prada and Moncler, in adhering to guidelines set by the Fur Free Alliance, a network of animal rights groups around the world.
"Dolce & Gabbana is working toward a more sustainable future that can’t contemplate the use of animal fur," Dolce & Gabbana communications and marketing officer Fedele Usai said in a statement.
PJ Smith, the fashion policy director of the Human Society of the United States and the Humane Society International, said “ending the use of fur creates a higher standard for what is acceptable in fashion.”
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Italy has banned fur farming from this year, joining about 20 countries that have either banned or limited fur farming over the last two decades.
