The Outnet, e-tailer Net-a-Porter's answer to Yoox, bowed.
The site's filled with merchandise from designers like Philip Lim, Rick Owens, Marc Jacobs and Anna Sui at 30 to 60% off (which, mind you, is still pricey). There are bag, shoe, clothing and accessories sections, and a page called "Dress Me" where shoppers pick from categories like "Chic Essentials: Stylish Denim" and "Wear This Forever: Iconic Dresses" and are redirected to another page showing an assortment of those items.
They're also taking inspiration from sample sale sites like Gilt, and planning some "Flash Sales", aka 72 hour online super sales. The first one, a spring dress sale, is happening in 8 days, 2 hours, 49 minutes and 30 or so seconds. Yes—there's a countdown clock.
For more stories from Racked LA, go to la.racked.com.
