They find themselves the hot topics of tabloid magazines and gossip web sites. They are the celebrity mistresses, who vault on to the front page, and either slip away quietly or transform their shame into lasting fame.
"I didn’t imagine the first time I’m coming out in the media is going to be like a mistress of a celebrity," says Violet Kowal, Mel Gibson's alleged former mistress.
So what does a girl do when she finds herself in a celebrity sex scandal? The first call many are making is to Gina Rodrguez, who runs DD Entertainment.
"Never did I think I would ever have a business like this," says Rodriguez, a former adult movie star who first got the idea just over one year ago when she helped other porn actresses make the move to mainstream.
Rodriguez knew one of Tiger Woods' alleged mistresses and helped her through the media frenzy.
"Pretty soon, other Tiger girls started contacting me. I had a lot of Tiger girls and then the Jesse James scandal hit and it just took off."
Now her company specializes in what she calls public relations catastrophes.
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"I don't think it's fair to immediately label them whores and homewreckers," she says. "It’s a sad thing they were thrown into the press that way, but it’s also an opportunity for the girl for that split second to take advantage of that."
Merilee Gerth, a former mistress of Jesse James (Sandra Bullock) and a paralegal is now working for Rodriguez. It seems that the world of celebrity mistresses is a small one, and DD Entertainment makes it easy for the select clientele to find and support one another.