Baskin Robbins introduced a new ice cream flavor this week and it may have you ditching a classic brunch dish and heading straight to dessert.
The American ice cream chain debuted its "Chick'n & Waffles" flavor on Wednesday, featuring buttermilk waffle-flavored ice cream with chicken and waffle flavored bites. The ice cream is topped off with a maple bourbon swirl.
Don't worry, the ice cream doesn't actually contain fried chicken -- it only mimics the flavor, the company said.
Get top local stories in Southern California delivered to you every morning. >Sign up for NBC LA's News Headlines newsletter.
"Chick’n & Waffles is sure to blow your mind – and your taste buds this month – don’t bock it ‘til you try it," the chain said.
The ice cream variation is Baskin Robbins' flavor of the month for March.
To celebrate the release, the company is hosting a bottomless ice cream brunch in New York City where customers can try the new flavor.
The event will take place on March 7 from 10 a.m. to 1 p.m. ET at the ice cream shop located at 1225 1st Avenue.
Baskin Robbins' newest flavor is the latest in a trend of chain restaurants in the U.S. offering unique food items to attract customers.
Last month, Chick-Fil-A introduced a chicken-less cauliflower sandwich and this week, Starbucks announced new coffee drinks infused with olive oil.
