The latest economic numbers show that at least a few things are getting more affordable, but it might take a while for consumers to notice.
The reason? The cost of living was high, therefore, it will take a while before the bottom line changes all that much.
According to the Consumer Price Index, it costs less to shop now, than it did a year ago.
But according to college students Genevieve Larkin and Ryann Lucchesi -- they'll believe it when they see it on their receipts.
Get top local stories in Southern California delivered to you every morning. >Sign up for NBC LA's News Headlines newsletter.
"I don't think we're quite there yet,” said Lucchesi.
Prices are down 24% year over year on eggs, 17% for lettuce, and tomatoes are 7% cheaper.
But business professor Robert Chapman Wood says it's understandable that shoppers haven't really noticed yet. After all, a year's worth of inflation set a very high bar.
U.S. & World
News from around the country and around the globe
"Everything, well not everything, but lots of things are notably higher than they were in 2020, and people still see that. It takes a while for people to note that," said Chapman Wood.
Also, not everything is seeing a price drop. Health insurance, televisions, airfare, and furniture are all cheaper year over year. But baked goods, like cookies and bread, are higher. Along with your PG&E bill, and a trip to Disneyland -- are all costing you more now.
The mixed bag means shoppers continue to count the nickels and dimes.
"Yeah, I'm more picky about what I would buy because like, this one thing is two hours of work, where it used to be one hour or so,” said Larkin.