Hispanic Heritage Month October 11, 2024 7:30 pm Latina CEO behind Beautyblender: How her passion kept her moving Rea Ann Silva founded Beautyblender, the company behind the widely popular egg-shaped makeup sponges. Camilla Rambaldi reports for the NBC4 News at 5 p.m. on Friday, Oct. 11, 2024. US & World Videos 3:34 Gridlock traffic reported on PCH near Palisades Fire 2:53 Dangerous windstorm to hit Southern California 2:55 How to prepare for damaging winds and extreme fire danger 0:49 Biden in Riverside County to create new national monument 2:41 Strong Santa Ana winds create high fire danger