What to Know
- Floatfest: A Rose Parade Showcase Presented by Go Bowling
- Jan. 1-3, 2025
- $25 per day; tickets are available now through Sharp Seating
- Shuttle information, as well as important rules and tips, are live on the Rose Parade site
- E. Sierra Madre and E. Washington Boulevards in Pasadena
Petals, seeds, floofy flowery bits, stalks, stems, and pods: The natural material that is creatively used to colorfully cover the famous floats of the Rose Parade truly runs the gorgeous, straight-from-nature gamut.
But deciphering all of those little details can be a bit challenging, unless you're near the floats, as in, just a few feet away.
The Tournament of Roses team offers that enticing opportunity to parade fans each year during Floatfest, the float showcase that follows the world-famous procession down Orange Grove and Colorado Boulevards in Pasadena.
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The ticketed event is traditionally two days — the first day is actually the afternoon following the parade — but something special is ahead in 2025: an additional day to admire, gawk, and snap photos of the flower-covered wonders from a nearby spot.
The Rose Parade organizers made the announcement on social media in mid-November, giving locals and visitors time to plan their schedules.
This isn't the first time a third day has been added to Floatfest; you may recall that the 2016 event also included an additional day for visitors to stroll by the sizable and showy works of art.
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This was due to Jan. 1 falling on a Friday in 2016, prompting the decision to make Floatfest a weekend-long celebration.
The latest extension springs from the showcase's "overwhelming success" and enduring popularity, reveals the Tournament team.
A Food Fare, presented by Go Bowling, will give visitors snack-buying opportunities at the float-filled location. A bevy of food trucks will add to the convivial scene, which begins at 1:30 p.m. Jan. 1, just hours after the parade concludes.
Tickets? You'll want yours in advance. Note that there is an early morning session "reserved for seniors & disabled visitors" Jan. 2; hours and details are available on the Floatfest site.
