Guests can step into Barbie's (life-sized) Dreamhouse at a new activation now open in SoCal called "World of Barbie."
"This is a world, a world built specifically for Barbie fans so they can experience what it is like to walk into a life-sized Barbie playset," Mark Manuel, CEO of Kilburn Live, said in a news release.
The immersive exhibition -- which spans over 20,000-square-feet -- was imagined by live entertainment company Kilburn Live, Mattel, Inc. and global sports, fashion and events giant IMG.
You can "be who you wanna be" -- whether it's a news anchor at Barbie news central, an astronaut on Interstellar Airways or even a fashion model.
The pink-tastic Barbie experience opened in Santa Monica on Friday, April 14. Read more here.
Activations pictured below include Barbie's Dreamhouse, Barbie's camper van andamuseum dedicated to the global icon herself.
NBCLA's Heather Navarro contributed to this report.
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World of Barbie | Photo credit: Whitney Ashton Irick
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Dreamhouse exterior | Photo credit: Kilburn Live
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Dreamhouse living room | Photo credit: Whitney Ashton Irick
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Barbie Dreamhouses through the years | Photo credit: Heather Navarro
